What Makes Mobile SEO So Hard?

Ever since the emergence of mobile phones that allowed users to access the internet either through Wi-Fi connections or through the carriers, there have been people who have wanted to tap that potential. A mobile user who accessed the internet previously hardly surfed websites through the phone as internet usage was quite expensive in the early days. However, people now not only access their social networking sites from mobiles but also look to shop online, read online and try to get contacts of different vendors online through their mobiles. There may be a variety of different reasons for this change in behavior but one thing remains for sure and that is the need for webmasters to tap this potential traffic. To get people to visit your website through a mobile device, using mobile SEO is a must. However, for any in-house SEO specialist, a lot of problems make it difficult to get it right.

Getting the Mobile Site Right

Bounce rates are extremely high for the mobile version of a site and this really hurts SEO rankings for mobile websites.

• To put everything present on a desktop site’s homepage on a smaller mobile site is difficult.

• Error in redirecting to a new page does not go down well with users.

Since Google understands that a website which ranks well for desktop websites might not have a good enough mobile version, it offers different results when accessed through a phone as compared to when accessed through a desktop PC. Here, what hurts people the most is the structure of their mobile site. People get their sites wrong and thus, a high bounce rate makes sure that your ranking suffers badly. Webmasters know their desktop website’s homepage gets the best results but translating the entire design into a mobile version is truly difficult. A rather more difficult problem comes with redirecting users. Coding issues sometimes display an error when users get redirected even when the page exists while the fact that they are difficult to troubleshoot compounds the problem. All these issues lead to high bounce rates and a bad ranking as a result.

Incorrect Analytics due to Vague Mobile Definition

Here are the difficulties that are faced in mobile SEO due to non-availability of accurate SEO data:

• The definition of mobile isn’t exact and every analytics company has its own definition.

• One company considers only feature phones to be mobiles while another considers iPads and tablets as mobiles as well.

The data that you get about the traffic and the sources through which the traffic is coming is extremely important for mobile SEO. However, with misplaced data due to a vague definition really creates a head-ache for people trying mobile SEO. Getting data from two analytics companies for your website shows the problem. While one might consider feature phones only as mobile phones, the other might also add traffic data from iPads and other tablets. This creates problems in comparison and thus, makes it difficult to get the projections right. Furthermore, while Google Web Master Tool is a great relief for desktop websites, it doesn’t offer anything for mobile websites and seems confused itself. This makes it all the more problematic.

All in all, mobile SEO isn’t simple and has a lot of inherent issues. Since most people don’t really know about these problems, they continue to get their SEO for mobile wrong and only shoot themselves in the foot as a result. Knowing about these problems can at least make you understand the problems so that you try to find a way to get over them!


Mobile SEO has become extremely important in the ever-changing world of internet. If you want to make sure that your website ranks high for searches made through handheld devices, you would need to get mobile SEO right. The article discusses some of the most pressing problems that make mobile SEO so difficult.

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